Research

CHOICE (Mainstreaming Integrated Assessment Models by embedding behavioural change and actor heterogeneity and increasing their outreach to citizens, communities and industrial actors)

The Intergovernmental Panel on Climate Change (IPCC) has issued a stark warning: the planet must achieve net-zero emissions by 2050 to avoid dire climate consequences. In addition to supply-side mitigation actions, this ambitious goal requires “substantial demand-side mitigation” and significant changes in behavior and lifestyles, particularly in major industries such as food and agriculture, which are among the largest contributors to global CO2 emissions.

Policymakers rely on Integrated Assessment Models (IAMs) to model climate stabilization pathways and make better-informed decisions. Nevertheless, the mitigation options traditionally focused on by IAMs are supply-side measures, while less attention is usually given to the demand side and the representation of the food system, due to the inherent complexity and heterogeneity of actors. In response to the urgent climate imperative, CHOICE seeks to enhance Integrated Assessment Models (IAMs) by incorporating behavioral change and actor heterogeneity and extending their reach to citizens, communities, and industrial stakeholders in the food, agriculture, and land use sectors.

By leveraging distinct disciplines, technological and scientific advancements, as well as large-scale awareness and engagement campaigns within an innovative framework, our goal is to strengthen IAMs to play a pivotal role in achieving the net-zero emissions target for 2050.

Duration: 2023-2026
Funding: HORIZON EUROPE

Contact: Dr. Ch. Giannakopoulos (cgiannak@noa.gr)

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